Cured Expands to Second Location

Today, November 4th, our favorite specialty foods store, Cured, expands to their second location called Cured West, on the West end of Boulder at 2019 10th Street.

Cured West

When I first met owners Will and Coral Frischkorn in 2011, when they opened the first Cured, I was impressed with their commitment to “preserving a personal connection to food,” and recreating that amazing European-like specialty grocery with fresh food, and representing makers around the world. In Boulder, it’s the best place to get high-end, gourmet cheese and salami, in my opinion.

Owners Will and Coral Frischkorn are renting their second space from Cedar & Hyde (next door to them), and are also sharing the small space (Cured’s side is 460-square feet) with Fawn’s Leap, a boutique floral shop.  This is the first floral shop in downtown Boulder, so I love that. Deliberately, these three great artisan stores have created a string of makers and mercantile shops, right off Pearl Street and 10th.

Cured's Chocolate Wall

The Frishkorn’s saw a growing demand for their gourmet sandwiches and prepared foods, so they knew expanding to the West end was next for them, as so many businesses reside there. The intimate space will host the limited, yet carefully curated favorite items that reside at the flagship East Pearl shop like gourmet chocolates, dried pasta, anchovies, bitters, and more. Coral said she picked her favorites and brought them there. It may not be as much of a foodie hub as the East location, but that is only because of a strong focus on more prepared foods for grab-and-go lunch and dinner.

Cured West Interior

The Cured West location will have more sandwiches and soups available than East. You can expect five sandwiches: always a sweet, savory, grilled cheese, vegetarian, and their well-loved Spicy Frenchman sandwich with brie, butter, ham, and fig compote, will be available everyday. I asked Coral how many sandwiches do they rotate from, and she counted 41, which makes for a plethora of gourmet delights you can expect to find there.

Coral also shared she’s working on a “Gucci’d up” (her words, not mine) peanut butter and jelly sandwich which includes a house-made marcona almond butter and strawberry jam from the Western Slope on brioche bread.

There will always be two rotating soups and a bone broth bar supplied by Western Daughters out of Denver. Unlike the East Pearl location, there will be no wine and the cheese and salumi selection will be more limited. Some local ice cream, craft sodas, and other non-alcoholic beverages will be offered.

With this second location, the Frischkorns now employee 17 people between both Cured stores which is amazing to see how far they’ve come. They’re both such welcome additions to Boulder.

Cured West will be open daily from 10:30 a.m. to 6 p.m. You can find them at 2019 10th Street (across from PMG and Sushi Tora) and online at: