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About Us

Hi, my name is Justin Roberts and I like to live by one major rule in life - health is wealth. And where does all health stem from? The food choices we make.

I grew up in a not-so-wealthy household that often struggled to get food on the table.

The food we did eat was cheap, holding no nutritional value at all. I’m talking frozen foods, carbs, fats, and very little fresh produce.

I am fortunate enough to have made a life for myself where the money for food is no longer an issue, and I have spent the majority of it looking into healthy foods and different diets to try.

The most notable is keto and paleo. I am also interested in only using whole foods wherever possible - call it trauma!

Justin Roberts

As a professional chef, I now create recipes surrounding these diets every day. My family are my tasters, and I strive to make my recipes as budget-friendly as possible.

I hope that you’ll find some inspiration for healthier meals from my website. I want to create a catalog of recipes that you can come back to time and time again. Enjoy!